We entered Oura Ring at a $100 million valuation, well ahead of its breakout success. Our thesis centered on the shift from consumer fitness tracking to clinically relevant wearable health data — with implications for insurance, workplace wellness, and diagnostics. We backed the company based on strong unit economics, obsessive user engagement, and a sticky DTC model, reflecting our belief that brand and distribution moats matter as much as tech IP.
Return: 10x